One of the best, and in some cases worst, things you can do in this webmaster game is selling your website. As far as I’m concerned, there is only 1 factor when it comes to selling a website you’ve built from the ground up: have you taken it as far as your skills & time allow you to?
If the answer is no and your site has potential for growth then it’s probably not a good idea to sell.
If the answer is yes, it’s time to take steps 3 & 4 👇
Unless you like the cash flow and don’t plan on building more sites (which none of us do). You know damn well your head is full of new website ideas, your domain registrar is full of unused URLs, and your Semrush or Ahrefs keyword research history is a motley crew of business ideas.
General boredom
If you’re anything like me, you get bored of sites quickly. Hell, right now I’m looking to start an(other) email software website.
And then you have the dip (and return)
The screenshot below is from a website that I ran for about a year before finding another idea and executing it.
It wasn’t until around July 2020 that I had the idea of selling it, but looking at that unhealthy decay over the last 6 months would never be appealing to buyers.
It wasn’t until a year later I pulled the trigger once I saw the resurgence of sales.
Why the fuck would I sell the undip
I simply wanted it gone. In hindsight January 2020 would have been prime time to sell, but who knew the ‘vid would happen. Was anticipating a healthy continual uptrend.
And someone would want it. Wash the hands, done.