Programmatic SEO Moving Forward: My Plans for the Future

As I reflect on the last few weeks and months I have spent in programmatic SEO, my thoughts turn to what lies ahead for me. After learning valuable lessons from building a handful of websites in this domain, I eagerly anticipate utilizing these skills to move forward confidently.

Let’s explore together what possibilities await!

Summary:

  • Improve programmatic SEO by finding multiple data sets to create something unique rather than just one set.
  • Work on a smaller scale and produce fewer pages of better quality.
  • A combination of editorial SEO, shareable content, and programmatic SEO will be most effective moving forward.

I’m sure you can identify with my learning journey; getting to grips with the software, discovering data sets, and creating appropriate content. It involved three distinct steps- locating a suitable dataset, understanding how to use it effectively, and launching without hesitation!

While the blasting has been successful to a certain degree, there is still much more in the pipeline. Can I rank with hundreds of thousands of pages with 90% similar content? Most probably. But it’s probably not the best way to go about it.

For example, imagine I had a site about email marketing software and a dataset of every industry. Instead of tailoring the page to each industry, looking for specific email software, I would have the same list of ten for each.

Dumb.

As I was learning, I couldn’t judge if my efforts were good or bad in a vacuum or offline. With SEO, you must experiment and analyze your results with a live site to understand what works and ranks. Therefore, although it may not be “the best damn page” about email software for the construction industry or whatever, it’s all about pursuing higher self-education. 😂

To move forward and make progress, we need to implement a multitude of strategies for these websites.

Datasets and scraping

Instead of relying solely on one dataset, why not take it up a notch and combine multiple sets to create something totally unique?

For instance, let’s say you have 10,000 rows over here and 3,000 in another set. You could perform X-or-VLOOKUPs to identify the comparable columns between them – this way, you’d be left with that 3000 but would also bring in all of those extra data points from your original list of ten thousand.

This means that, ultimately, you’d possess information nobody else can access! At least, the lazy pSEOs. That’s a moat, and a moat is money.

Combining data scraping or exclusive insights that only you have access to regarding your website can offer invaluable advantages.

Repurposing someone else’s content is not a revolutionary concept, however combining multiple data sets – including one of your own – and reformatting them to look unique can be! By scraping relevant information from two or more sources, you have the potential to create something that has never been seen before.

And then some other schmuck comes along, scrapes that data, and starts competing with you, but that’s just the internet, baby!

Smaller scale projects

My current strategy is to focus on a smaller scale. Before, I was incredibly excited to create 74,000 pages (for example) of the top alcohol delivery services from Akron, Ohio, to Bridgewater, South Dakota.

Although it has proven successful on alcoholdelivery.com (not my site), I’m not sure if this is the right approach for me. The exact match domain probably helps a bit.

On a smaller scale, I can add personalized elements with insights acquired. For example, creating 100 unique content paragraphs, graphs, charts, and even images for every page allows me to make something unique that can’t be found anywhere else.

I was using a modified version of spintax for those mass-created pages. I take existing written material and rewrite it several times, then randomly sort those rewritten sentences in Excel.

Two different pages don’t say the same thing when it’s published. This ensures that my message is still conveyed accurately no matter what page someone visits without using the same language repeatedly.

For example, these five sentences all mean the same:

  • I think my dog is the best in the world!
  • There is no doubt in my mind that my dog is the absolute best around!
  • I am sure my dog is the most wonderful pup on this planet!
  • I am convinced that my pup is the greatest in all of existence!
  • With no doubts, I am convinced that my pup is the absolute best in all of existence!

You mix and match them with proceeding sentences that are mixed and matched, and you get some nearly unique content. For reference, if you take ten sentences and spin them five different ways, you’ll have 10,000 combinations created. I was doing it for 50+ sentences.

But I digress.

I anticipate this outcome to be fewer pages published overall, yet those that remain will be of the highest quality and prepared for use. Instead of happening all at once, the process will take place over a longer period. Good to go!

No more pure programmatic SEO sites

Going forward, I’m not interested in only working on programmatic SEO sites. Instead, I think the best approach would be to combine them with editorial SEO, consisting of regular articles that are regularly seen on niche or authority websites. Additionally, combining such strategies with other digital channels like Twitter and YouTube could bring even more traffic and protection from algorithm updates.

Crafting those pieces and producing shareable content for social media is essential. This way, you’re not just relying on search or social traffic.

Gotta do the email marketing thing. Additionally, if you’d like to explore further options for engagement, such as push notifications, that could be very beneficial too! I personally don’t use them frequently, but I understand how some folks appreciate those updates when something new is published.