More Than One Way to Skin a Cat

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Sometimes when I’m sitting here tinkering with a website, doing some prospecting, or crafting an email sequence I’ll put on YouTube videos to play in the background. They can be documentaries, cooking shows, just something to listen to while I do something else.

Lately, I’ve been watching a bit of Charlie Light, who does cold calling and record the call with him pitching whatever service he’s doing. Really cool stuff if you’re interested in sales.

It’s great stuff. Every once in a while I’ll look over and have that take over my attention for a bit.

Then I make the mistake of scrolling to the comments.


It’s always the number one comment with the most likes saying “you did it wrong. You should have done it X way.”

Did it wrong? He got what he went out to get! How did he do it wrong!?

2 + 2 = 4

But there are multiple ways to get to 4.

8 – 4 = 4

sqrt(16) = 4

Smelling what I’m stepping in?

They all reach the same destination, there are plenty of right ways to do things (and plenty of wrong ways), but if their right way is different from your right way…it’s still right.

People would say my content & keyword strategy is wrong because I’m not searching for the lowest competition, highest search volume stuff.

I’m trying to rank for the big boy, which I KNOW I won’t ever rank for. But in the attempt to reach it, those small-time keywords will fall into place and I’ll rank.

And that’s it. No 16-word string long-tail keywords over here.