Very frequently I get comments on my YouTube videos with people saying they have 100, 200, 500 designs on their accounts but don’t get any sales.
Here are the steps I would take to figure out why an account with so many designs isn’t getting any sales.
Check your Google analytics
If you have an account on TeePublic, you can hook your account up with Google analytics so you can track your designs’ pageviews, time on page, and what sort of products people are looking at.
This is where you need to start.
If you don’t have it installed, get it installed. This post isn’t going into detail on how to do that, but it’s honestly as easy as signing up, getting your tracking code, and going to your TeePublic settings and inputting it.
Now, if you have your tracking code installed, go check out your analytics. If you are not getting any traffic to your 100s of designs, ensure they are showing up in the search results on TeePublic. This is as simple as email support and making sure you have your profile description and images (header and profile picture) set up.
If you have done that and you’re not getting any views, your niche may be incredibly competitive…but we’ll talk about that shortly.
If you are getting traffic to your designs but no sales…
Are your designs actually good?
Leave your ego at the door and really look at your designs. Do you truly believe that someone would make a purchase and wear your design on a shirt, put a sticker of your design on their laptop, or hang a tapestry in their room with your design?
Does your art match up to the competitors in your niche? Are there other options your potential customer can go with that are more aesthetically pleasing?
If you really believe you are able to compete…
How are your titles, tags, and descriptions?
You don’t want to miscategorize your designs by including bunk tags. People may be seeing your designs thinking they’re related to one niche but finding they’re unrelated. Maybe you’re going way too general (like gifts, holiday, etc) which you’re finding gets lots of traffic, but people aren’t interested.
Do your descriptions relate to your design, or are you simply stuffing keywords in hopes of ranking well.
Could you improve your descriptions to drive people to make a purchase? I’m not saying you have to lie and say limited time only when you know the design will last forever but encourage a purchase quickly with copywriting.
Below your designs are “related designs.”
Are your designs showing up or are other designers’ stuff showing?
One thing I talk about is saturating your niche. Instead of trying to put out 10 or 15 designs in a niche and moving on, put out 100s all targeting the same keywords. Create your own monopoly for that tag. Get to the point where people have no choice but to buy from you.
Is your niche just hyper-competitive?
Maybe you simply picked a niche that’s too general or too competitive. You’re out there trying to set your main tag as “pets” instead of a “hamster.”
Even if you put out 100 designs, you still have 1000s of competitors. Saturating your niche works really well when there are only a few other designers trying to get into your niche.
Broad, general niches are far too common for people to get into. Pets, politics, and professions. Those are the 3 P’s that everyone starts with because they’re easy to start with, but they quickly find everyone tries at some point. If you’re hoping for organic sales, it’s better to niche down.