The Architecture Job Board

Once upon a long time ago, I (very temporarily) worked as an agency recruiter at a boiler room in order to get some sales chops. You know, the folks that send InMails daily and won’t leave you alone?

Yep.

In order to assist my work, I figured I could create a job board website. My rationale was if no company wants to use the expensive executive recruiting service, I can point in the direction of my job board. Additionally, when companies posted jobs they could be the target for outreach.

Makes sense to me.

Unfortunately, or fortunately, I quit that cesspool before I got a chance to really put my plan into motion. Instead, I relied on SEO for traffic and sales.

Traffic acquisition by channel

As you can see, over the lifetime of the job board, my plan for SEO traffic worked well. Big traffic from big Google.

Looking at the revenue based on traffic source, in the future, I would focus more on commenting on relevant articles.

No shit, look at the image below 👇

The third-largest source of revenue (at least from job posts & product sales on-site) was Disqus. For those not in the know, Disqus is a commenting system that replaces your site’s comment section so commentators can use the same profile everywhere.

That ratio is off the chain.

$1,744 from 761 unique users. $2.29 for every visitor from damn comments. Plus the high pages per session and low bounce rate make for very relevant visitors.

It’s almost like organic traffic volume is a vanity metric when it’s not the most relevant traffic 👀 and I say that because I know there were some articles posted that weren’t exactly relevant to the job board part of the business.

Because I tried to be everyone’s everything.

Maybe not everyone’s everything, but instead of my focus being on the job board, I wanted to do display ads and affiliate marketing as well.

So I had a lot of articles that were getting people to the site, but not necessarily customers. Minor mistake, but lessons were learned.

In the end, it just wasn’t worth it. Probably about 30% of revenue was attributed to affiliate marketing and display ads. Had I invested solely in job board and template content I would have been much better off.

And then there was 2020

Oh yeah, 2020 slapped the website revenue with the force of one thousand Covid cases.

I thought I was on a solid upward trend after the roughly $1,300 month in January, but I was clearly mistaken.

I shoulda sold then for about 3-4x what I sold it for.

Why I sold the website

Ya know, I was tossing around the idea of selling the job board for a while, but one thing I do know is you don’t sell on a downward trend. Kind of counterintuitive, but it just raises more questions than bids.

Once I hit a few hundred in one day during July 2021, I knew it was go time. There was already some upward mobility from January 2021 to then, which is a great selling point.

Especially when a lot of those sales were coming organically & the backend was looking despicable.

Not the backend coding or anything like that, but the email marketing was nonexistent. There was no new content being added to the site, a lot of existing content was full of broken images & 404’d links, it was in need of someone who could put in hours.

And I was busy with other websites…