Bulk Publishing System Review: Arielle Phoenix’s Spreadsheet Works

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Listen, I don’t want to waste a bunch of your time with an introduction. You know what the Bulk Publishing System + AI-Integrated Spreadsheet is, I’ll tell you what you get and how I’m using it.

Just so you know, I’m not some yuckster. I paid full price for this bad boy!


  • Arielle Phoenix’s Bulk Publishing System + AI=Integrated Spreadsheet (BPS) is a powerful tool for creating content quickly.
  • It can be used out of the box or modified to fit one’s workflow and needs, with multiple default sheet layouts available.
  • Custom prompt functions allow users to modify an existing prompt or write up a custom prompt specific to their niche.
  • Video tutorials and lifetime updates are included with the purchase
  • The BPS has many uses outside of SEO, such as social media posts, email outreach & drip campaigns, quizzes & trivia games, and shareable content generation.

Summary generated with my friend Jasper

How I’ve used the Bulk Publishing Spreadsheet

Before I talk about how excellent the spreadsheet is, here’s how I’m using it. I’ll commit the cardinal sin of niche site people and reveal a site I created with the sheet.

And to preface, this site was 100% generated using AI content. Articles are Ai, home page content is AI, and footer information is AI. I’ve cleaned up most of the generated content and included a video for the first 60 posts.

You can make what you want of the content…

I’m okay with revealing the site because it’s incredibly low-effort. There wasn’t a long process of

  • finding the perfect niche
  • doing extensive keyword research
  • producing highly edited content
  • joining the best-paying affiliate programs
  • building a fantastic brand

Or any other tasks that go into creating a high-earning content website. It’s auto-generated text based on 300 known keywords from Ahrefs with generic Amazon product CTAs at the beginning and end. As I say, you can’t experiment with SEO in a bottle; gotta publish to learn!

What you need to get started

  • A moderate understanding of how Google Sheets works
    • How formulas work (primarily the concatenate function)
    • How to format spreadsheets to meet your needs
  • An idea for how you can utilize mass creation of content

The BPS can be used out of the box for someone that doesn’t want to customize it. However, I found it easier to fit my workflow rather than trying to conform to Arielle’s.

This was done by modifying one of her default sheets. I also created a sheet within the BPS for PAA posts.

A custom prompt was used to write the introduction in the first person 👍🏾

What you get (as of today)

There are a ton of default sheets that will get you up and running within minutes of purchase.

Default prompt functions

Built-in, non-changing functions are provided. The four default prompts are


which are all very self-explanatory. GETTITLE will probably be used by everyone, while the others aren’t as useful as custom prompts.

Multiple default sheet layouts

Depending on what you want to create, there are a few default sheet layout variations. They all have everything you need to publish posts like

  • keyword
  • title
  • URL slug
  • intro
  • outline
  • h tags
  • content under each headline

I picked one (Bulk Publishing Individuals) and started modifying it to fit my needs. As I said, there will be columns you don’t need and columns you need to add to fit your workflow.

Custom prompt functions

One of the most important features of the spreadsheet is the custom prompt page, where you can modify an existing prompt or write up a custom prompt specific to your niche.

For example, one of the prompts I had for the energy drink site under the H3 “Is X Energy Drink Good for You?” looked like

Expand upon this subheading, improve it by going into more depth, proving that the energy drink is good for you, and write three detailed paragraphs - sticking to this topic only. In a natural modern human tone, very conversational, use elegant prose, 9th-grade reading level, descriptive language, no repetition, no detectable patterns. Include stylistic html tags for line breaks, bold tags, html bullet lists.

Note that most of the prompt was a default provided by the BPS; I only added the nine words about energy drinks being good. It’s a small detail to add, so the generated text doesn’t go off the rails about kidney stones.

Video tutorials

There is a healthy library of videos to help you get started. From using the spreadsheet to case studies of sites using the spreadsheet, even if you’re not a Google Sheets wizard like me, you’ll be up and running in no time.

Other uses outside of SEO

Since the Bulk Publishing Spreadsheet is an API call to OpenAi, you’re not limited to using it for articles or SEO. I think there is a wide use case for something like this.

Social media posts

Imagine generating a daily tweet for your niche in five minutes. Imagine doing that five more times to create your Twitter plan for the year. Couple that with any social media planning tool, and you have a recipe for traffic outside of SEO!

Email (outreach & drip)

Both outreach emails and emails you’re using for your email list can be created quickly using AI.

Outreach emails can have personalized intros based on fed data. Imagine having a list of startups funded this month and including a congratulation for their x-million dollar investment round.

Quizzes, trivia, etc.: interactive content

AI does a good job of creating quizzes. Just check to ensure it’s accurate, and you can easily create a 20-question quiz in seconds.

Shareable content

Think BuzzFeed-style “17 Breads That Would Make Great Toilet Paper.” Add a few gifs, and you’re off to display ad heaven!

Cover letters

Say you’re on the job hunt and applying to 30 jobs daily. While cover letters are archaic, perhaps that extra 150 words will make your application stand out. With a few copy+pastes, you can easily tailor 30 cover letters to those applications.

Alternatives to the Bulk Publishing Spreadsheet

Right now, there are no alternatives to the BPS out. The closest you can find to an alternative is to code your own. After all, this isn’t supposed to be disparaging, the spreadsheet is just an API call to OpenAI. Italicized ‘just’ to emphasize sarcasm.

If you know JavaScript or want to learn how to develop, SpreadsheetMagic can provide a base to get started.

Spreadsheet Magic can only produce perhaps facts with simple queries. It requires a lot of work to match BPS.

But it’s one of those things where even if you know how to program, are you interested in getting something like this up and running and putting in the legwork to create it, or is the investment worth it?

How I’ll be using the Bulk Publishing Spreadsheet moving forward

Overall, I’m thrilled with my purchase and will 100% be including the BPS in my workflow. I’ve already cooked up a few ways to combine refined datasets with the spreadsheet to create more in-depth programmatic pages. No more (entirely) Madlibs-style posts created!


I think the BPS can be great for mass-created introductions. Sometimes intros are the hardest to write, so to be able to drag and drop 300 instantly is going to be a game-changer. With a tailored prompt, the intro can really lead visitors to continue reading.

Rich data-fed text generation

As I said, instead of allowing OpenAI to generate text based on a prompt and keyword or headline, I’ll use datasets to include verified facts in the paragraph(s) generated. This is where the concatenate function will come in handy, so instead of the formula


being used, it will look something like

=gpt3Custom15(concatenate("The subheading is ", A2 , " include the weight of ", B2, " and a height of ", C2))

which you can start using right now. Again, it will generate text with facts pulled in the mix and does a damn good job doing it.

In-depth, tailored prompts

The default prompts that Arielle has set up are spot on, but I think customizing the prompts even further, once you’re comfortable doing so, is going to be the generated texts so much fucking better. Including the tonality, who you want the text to sound like if you want to include slang, nomenclature, etc., will make a world of difference.

But that’s all tailored specifically to the site you’re creating content for. Can’t get that out of the box.

Image generation

One thing I still find difficult, only because I haven’t implemented any of the known solutions, is getting images for my programmatically created pages. My solutions were typically to use the same images for every post.

Not very beneficial.

Recent updates include image generation in the spreadsheet, which will be a huge game-changer. With a few additional pieces of software, we can bulk-create images easily.

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