Review of The 16 Word Sales Letter by Evaldo Albuquerque

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Do you want to learn how to make $120,000,000 in 2 years?

Well, you probably won’t, but that’s what Evaldo Albuquerque pulled off after going to barely speaking English to breaking nearly every copywriting record at Agora Financial.

Credentials ✔

The subtitle reads

A proven method of writing multi-million-dollar copy faster than you ever thought possible

 …and that’s exactly what this book is. It’s going to give you the method of formatting and laying out a sales letter or sales page with a series of questions you’ll be answering in your copy. Whether it’s a direct marketing piece or a sales webpage, you’re going to get the exact formula to go from opening headline to compelling offer.

It’s not the language you’re going to be using or the words that convey emotion, but rather the framework for drafting your first copy. That framework is essentially that there are 10 questions that you’ll need to answer as your flow through your sales page.

One of my favorite parts of the book is that it’s written by a copywriter and not an author. There are no pages of fluff, it’s all straight to the point actionable information. At less than 90 pages, the book can be finished in a weekend while taking good notes.

I ended up with 2 solid-ass pages of notes that I’ll be using as a framework for any landing page or sales email I draft in the future … also need to revamp some older ones. Going to need to blow up the font and print it off. The 10 questions could 100% be used as a poster.

Because I’m not an expert copywriter, I can’t say for sure if this book would be beneficial for seasoned vets. I guess if you’re a commission-based copywriter and you generate less than $60 million in revenue, you could give it a whirl. You may walk away with a tip that makes the cost back in no time.

Again, it’s teaching the science of copywriting, not the art. It’s not going to list emotion-evoking language, there are other books for that. It’s going to provide a template for your 5,000 sales page that you’ll be able to jam out in weeks as opposed to months.

It’s going to be a breakdown of when to say it, not what to say. 

$35 very well spent.

So what exactly is the 16-word sales letter? It’s the secret to converting copy is to define the one belief, then answer these ten questions. What are those ten questions?

You’ll have to read the book to find out. Or you can keep doing what you’re doing, it’s up to you.

The 16 Word Sales Letter can be found on Amazon.

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