How Miles Beckler Writes a Sales Letter (Exact Formula)

Miles Beckler dropped a gangster tweet about how he wrote a 1,700-word sales letter, then included the formula he used to write it.

This is the formula:

  1. Hook/headline
  2. Big annoying problem
  3. Unique solution
  4. Offer Reveal
  5. Guarantee
  6. Improve offer w/bonuses
  7. Why now / urgency
  8. Testimonials
  9. Restate offer & urgency
  10. Restate risk reversal/guarantee

Now, I’m not promising that this is the *only* way to write a sales letter.

And if you’re feeling stuck, or like you’re not quite sure how to get started, this could be a helpful framework for you.


This is what’s going to stop someone from scrolling through their Twitter feed and get them to actually pay attention to what you’re saying.

You need a headline that’s going to grab attention and make people want to know more.

Big annoying problem

What is the big, annoying problem that your product or service solves?

This is what your prospect is thinking about when they see your ad or come across your sales page.

They’re not thinking about how great your product is, they’re thinking about their own pain points and how they can get rid of them.

Unique solution

What is it that makes your solution unique? Why should someone choose you over all the other options out there?

Offer Reveal

Now it’s time to reveal what it is that you’re offering. This is where you get into the nitty-gritty of what your product or service is and how it’s going to solve your prospect’s problem.


People like buying things that come with a guarantee. It makes them feel more comfortable with the purchase and gives them a safety net in case they’re not happy with the product.

Improve offer w/bonuses

Is there anything you can do to improve your offer? Maybe throw in some bonuses or add an extra level of support.

Why now / urgency

Why should your prospect take action now? What’s going to happen if they wait? This is where you create a sense of urgency and get people to take action now instead of later.


Social proof is a powerful thing. If you can show that other people have used your product and had success with it, that will go a long way in getting people to take the plunge.

Restate offer & urgency

This is your last chance to drive home the offer and create a sense of urgency. Make sure you leave your prospect with no doubt about what you’re offering and why they need to act now.

And that’s it! That’s the Miles Beckler sales letter formula. Again, I’m not saying this is the only way to write a sales letter, but if you’re feeling stuck, this could be a helpful framework for you.

What do you think? Have you used a similar formula in your own sales letters? Let Miles know on Twitter.

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